Approach

Every product or service has a story. Some stories are short and easy to tell; others are more complex. Some stories are so compelling that others will cling to them, share them, tell them time and again. Some stories go forever unsung.

Successful public relations is about telling a seductive story to the right audience. It is about uncovering and crafting the story that stands out—that distinguishes the exceptional from the everyday. These are the stories that allow consumers to connect to a product and envision its place in their day-to-day lives. These are the stories that editors and producers know their public will relate to. These are the stories considered newsworthy.

At Alison Mazzola Communications, we help our clients discover their unique, memorable, and most compelling story. We craft and present it to its fullest potential and give it “legs” so that it will continue to grow and mature with its market. Above all, we tell stories worth retelling.